Unlocking tea's true value

Our purpose, as the Pakistan's fastest growing tea Brand, is to create value for tea-loving consumers to workers in the fields and everyone in between. We are committed to delivering positive social and environmental impact throughout our supply chain and beyond.

Serving healthier teas

We’re investing in rigorous scientific research to gain a complete understanding of the benefits of teas and infusions while advocating globally so that they contribute to healthier, more fulfilling lives with every sip.

Uplifting livelihoods

Based on our experience of the tangible actions that drive progress, we’re working to create industry-wide social impact that will ensure decent and respectful work for everyone in the supply chain.

Accelerating climate action

We’re leading efforts to ensure that teas don’t harm the ecosystems on which they rely, including reaching net zero emissions as soon as possible while simultaneously improving the climate resilience of tea production.

Partnering with farmers

Almost one million farmers contribute to our wonderful teas. By helping improve access to skills, knowledge and opportunities to increase the quality of their crops and diversify their incomes, we are standing shoulder-to-shoulder with them.